Who we are – what we stand for
Richard Hayhurst
CEO of Hayhurst Media
Consultant to Alto Marketing
Member London Biotech National Steering Committee
Member Institute of Public Relations
Director 4-Bio
Founder director of De Facto PR (12th biggest healthcare agency 2003)
Recent Projects
EuroGentest – approached to head up PR for the European Commission’s genetics programme.
Axis-Shield – international communications for new cardiovascular risk assessment, neurodegenerative disease and alcohol misuse markers
Affitech – media relations consultancy for therapeutic antibody specialists
Jurilab – consultancy for launch of drug metabolism microarray
London Biotechnology Network – consultancy and media relations for the Genesis London Biotech Conference
Life Sciences Norway – strategic consultancy on developing Norwegian biotech sector
Notable Clients - Past and Present
GlaxoWellcome – planning and account management for Year Ahead in Science and Genomics initiatives to enhance journalist relations
Macmillan – visioning programme for Nature Publishing Group
Future Harvest – outreach media relations in UK and Europe
IIR – media relations for International Biotech exhibition and conference
UCB Pharma – planning and execution of ethical and OTC campaigns for the antihistamine Zirtek, 1995 – 1998
Ventro – European launch for life sciences e-market place
Promega – Media relations for life science reagent and assay manufacturer
Affymetrix – Press relations for major announcement of genetyping autism
Recent Client Cuttings
View video clip - Affymetrix
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View video clip - World can chip in to DNA for autism
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Download cutting Bad habits - or bad genes?
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