Who we are – what we stand for
Amanda Hayhurst
Director of Hayhurst Media
Ex-contributing editor, Grazia
Ex-health and beauty editor of Mirror newspaper
Recent PR Projects
Publicity for International Bio Bank co-operation treaty – planning October 2005 stories in Telegraph and Observer
DiaGenic breast cancer blood test – launched June 2005 with stories in the Mail, Top Santé, and carried on the BBC and Sky
Account management for YorkTest Laboratories – journalist’s booklet explaining Food Intolerance, Denise Lewis celebrity endorsement – Mail, OK, This Morning - press trips to new labs summer 2005
Recent Journalism Projects
Independent – donor eggs
Evening Standard – investigative journalism: NHS waiting lists, MRSA
Dr Foster – celeb interviews
Grazia – articles on stress, self-harming, Prozac, toxins, celebrity siblings
Mirror – GI Diet, Bikini body plan.
Notable Clients - Past and Present
Euro PR – pharma clients
Johnson & Johnson – skincare PR consultancy
Boots the Chemists – roll out of beauty stores
Ideas First – marketing options for cosmeceutical industry
Recent Cuttings
Download cutting – Why it’s cool to feel the heat
Download cutting – Is your pill past its sell by date?
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