EuroGentest – International  PR consultancy since 2005

The client brief: EuroGentest is a five-year EU funded project that aims to raise standards of genetic testing and counselling across Europe. Hayhurst Media's role is to communicate the aims and achievements of the project to professional stakeholders and the general public. Along with regular press releases and newsletters, this also involves media training days on genetic testing in the new EU member states. The first is being held in the Czech Republic in autumn 2006.